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Thursday 25 January 2024

Hotel promotion is written in the stars

When it comes to hotel promotions there is nothing that is too whacky.

I had to make sure it was not April 1 when an email landed touting a collaboration between Moxy Hotels and leading astrology platform Sanctuary.

Apparently the pair has launched "a transformative astrological travel partnership, sparking cosmic curiosity in travellers across the globe".

Stop sniggering up the back!

Travellers apparently now have "the opportunity to take trips "that are literally written in the stars".

The partnership will feature Cosmic Curations, astro-adventure guides, and harnessing the power of astrocartography to bring consumers free personalsed travel recommendations including when to travel, where to travel and even who to travel with based on their birth signs.

I'm already hopelessly lost in space.

Moxy guests will also experience things such as:

# Sip by Sign at Bar Moxy: a new menu of cocktails and cosmically-inspired coffee foam patterns, manifesting an incredible stay from check-in.

# Bedtime Stories - Moxy’s signature Bedtime Stories program sees guests using their in-room rotary phones to hear their 2024 predictions by star sign element, listen to a serene sound bath, or journey through the universe and their psyche with dream interpretations.

# Localized Programming - Every destination has its own lore, and Moxy and Sanctuary want to highlight those. These include Aura Photography at Moxy Virginia Beach, full moon parties at Moxy Lisbon City, and many more.

I'm still not sure this is a real thing, but I do known Moxy is a brand with over 125 hotels across the world.

"Now, through our partnership with Sanctuary, guests can choose their destination in a way they never could before, and have it come to life during their stay,” says Brian Povinelli, senior vice president, Global Head of Marketing and Brand at Marriott International,

“Sanctuary was truly our ‘compatible sign’ for this initiative, as they share the same optimistic, colorful and playful point of view about the world as Moxy. We can’t wait for our guests all around the world to see it first-hand.”

Find out more at or check out #atthemoxy on Instagram.

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