Do you have a bold and innovative project that could do with a little cash injection?
The inaugural Penfolds Evermore grant round has launched in Australia today, inviting applicants for a share of $200,000 to support projects that contribute to community and culture.
In 2023, the leading Australian wine brand announced a pledge of $1 million over five years towards the Penfolds Evermore Grant Program, administered in multiple rounds covering different territories around the world.
With a focus on three key areas: food, winemaking/viticulture and creative arts (including fashion, art and music), up to three grants will be awarded.
Starting in Australia, with France, USA and China to follow, the grant round focuses on the brand's positive contribution to sustainability globally.
“In life and in business, it’s important to give back," says Penfold chief winemaker Peter Gago.
"Penfolds has been blessed with 180 years of successfully making and selling wine. Our footprint may be found across many vineyards, across many countries.
"How good is it to vigorously embrace the future - to strategically create new legacies, to implement a more diverse global overview, to courageously seek new challenges - as of Day 1 of our next 180 years?”
Evermore is Penfolds first "brand-level coordinated sustainability platform" and underlines its aspirations as a global winemaker, employer, and leader to leave a positive mark on the places, communities and people it engages with.
The three strategic priorities that underpin Penfolds Evermore are:
1. Community and culture: supporting Penfolds communities, both local and global, to thrive by fostering connection and culture - with the grant program directly linked to this pillar.
2. Future winemaking: advancing winemaking and viticulture practices through ongoing innovation and supporting the next generation of bold and curious winemakers.
3. Towards sustainability: taking steps to help preserve our natural world focused on production practices, winemaking and viticulture.
Tom King, managing director at Penfolds, said since Penfolds beginnings in 1844, the merging of science, art and innovation have been represented using the catch cry “1844 to Evermore”.
“As Penfolds celebrates its 180th year in 2024, it’s an opportunity to look forward to what’s next - Evermore reflects Penfolds ambition to honour our storied past while creating a legacy designed to deliver positive impact for the future,” says King.
Expressions of interest are now open and will close on March 17.
# Penfolds Evermore is named after the company's well-known advertising slogan from the early 1900s.
For more details visit penfolds.com/evermore
Starting in Australia, with France, USA and China to follow, the grant round focuses on the brand's positive contribution to sustainability globally.
“In life and in business, it’s important to give back," says Penfold chief winemaker Peter Gago.
"Penfolds has been blessed with 180 years of successfully making and selling wine. Our footprint may be found across many vineyards, across many countries.
"How good is it to vigorously embrace the future - to strategically create new legacies, to implement a more diverse global overview, to courageously seek new challenges - as of Day 1 of our next 180 years?”
Evermore is Penfolds first "brand-level coordinated sustainability platform" and underlines its aspirations as a global winemaker, employer, and leader to leave a positive mark on the places, communities and people it engages with.
The three strategic priorities that underpin Penfolds Evermore are:
1. Community and culture: supporting Penfolds communities, both local and global, to thrive by fostering connection and culture - with the grant program directly linked to this pillar.
2. Future winemaking: advancing winemaking and viticulture practices through ongoing innovation and supporting the next generation of bold and curious winemakers.
3. Towards sustainability: taking steps to help preserve our natural world focused on production practices, winemaking and viticulture.
Tom King, managing director at Penfolds, said since Penfolds beginnings in 1844, the merging of science, art and innovation have been represented using the catch cry “1844 to Evermore”.
“As Penfolds celebrates its 180th year in 2024, it’s an opportunity to look forward to what’s next - Evermore reflects Penfolds ambition to honour our storied past while creating a legacy designed to deliver positive impact for the future,” says King.
Expressions of interest are now open and will close on March 17.
# Penfolds Evermore is named after the company's well-known advertising slogan from the early 1900s.
For more details visit penfolds.com/evermore
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