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Friday 26 November 2021

A new start for Sydney Olympic Stadium

There are myriad sports stadiums around the world with really stupid names, some of which make zero sense.

Think of the Smoothie King Center, Guaranteed Rate Field, the Cheaper Insurance Direct Stadium, the Tony Macaroni Arena and Australia's own absurd Marvel Stadium.

Now Accor, the largest hotel operator in the Pacific, has won the naming rights for Stadium Australia, with the iconic venue in Sydney Olympic Park to begin the transition to Accor Stadium from today.

And this stadium re-branding actually makes sense as the Accor Group has several hotels within the Olympic Park precinct.

Accor Stadium was the centrepiece of the Sydney 2000 Olympic and Paralympic Games and can be configured to hold up to 100,000 spectators.

It has hosted everything from AC/DC and Taylor Swift to State of Origin rugby league matches and FIFA World Cup qualifiers.

Minister for Sport Natalie Ward said the NSW Government, renowned for buffonery but doing something right on this occasion, was delighted to partner with Accor as the stadium's naming rights sponsor.

Accor Stadium will soon feature one of the world's largest LED video screens at 1200sq metres. This screen is just one of many new enhancements that will improve the spectator and fan experience.

Simon McGrath, CEO of Accor Pacific, said that it was a natural partnership for the leading hotel operator.

"Accor is dedicated to creating incredible customer experiences, and Accor Stadium firmly aligns with this vision. We are immensely proud of this partnership, which is an investment in limitless experiences that bring people together, from world-class concerts, to sporting and family events," he said.

"This commitment also expresses our support for tourism, hospitality, events and travel, which play a vital role in our culture."

Accor brands include: SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget.

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