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Tuesday 23 November 2021

Global drinks giant aims to say farewell to plastic

Global drinks giant Bacardi has announced it plans to cut plastics in its gifts packs this Christmas and for all gift packs to be 100% plastics free by 2023. 

The company owns brands including Bacardi, Grey Goose, Patron, Dewar's, Martini and Bombay Sapphire.

All gift packs in family-owned company’s range are on track to being 100% plastic free over the next two years and this holiday season its range of gift packs will contain 50% less plastic than last year.

Bacardi is removing a total of 147 tonnes of single-use plastic used annually in its gift packs through innovative new designs, which remove the need for plastic, and by replacing plastic inserts or trays with sustainable alternatives. 

The company has set 2030 as the goal for being 100% plastic free.

“As a family-owned company for nearly 160 years, we have crafted exceptional drinks enjoyed by generations of consumers,” said Rodolfo Nervi, vice-president Global Safety, Quality & Sustainability (that's quite a title Rodolfo) for Bacardi. 

“We have achieved this long success by always looking to the future and doing the right thing for our consumers, our customers and our company.  

"We want to be the most environmentally responsible global drinks company and we will only achieve this ambition by constantly exploring and investing in new innovations, like sustainable alternatives to plastic;  which will help us meet our environmental goals.”

Other goals, which are in addition to the company’s commitment to be plastic-free in a decade, include: 50% cut in greenhouse gas emissions; 25% cut in water consumption; 100% key raw materials and packaging sourced sustainably; 100% of product packaging to be recyclable; 40% recycled content of product packaging materials. 

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