Great Eastern Wine Week - Sponsored Ad Leaderboard

Great Eastern Wine Week - Sponsored Ad Leaderboard
Great Eastern Wine Week, 9-18 September 2022

Sunday, 7 March 2021

Meet the unbreakable, infinitely recyclable wine bottle


An American winery has launched a new brand that is bottled in "unbreakable, infinitely recyclable" aluminium bottles. 

Sonoma County producer Limerick Lane Cellars calls the range Revelshine and says the wines are designed for outdoor enjoyment, the Drinks Business reports. 

The range comprises a red blend made from zinfandel, shirah and durif; a chardonnay/grenache blanc blend and a GSM rosé with a touch of grenache blanc. 

The lightweight packaging was created by New York-based branding agency Motto and the surfboard, guitar, campfire and backpack icons on the back of the bottle emphasise the al fresco message.

“While my work life has always led me through wine, my passion and love is the outdoors," says brand founder Jake Bilbro.

"Rivers, mountains, beaches, music festivals – this is where I find my inspiration.

“I realised, along with my other friends who are surfers, skiers, kayakers, mountain bikers and musicians, that you just don’t have good wine where we enjoy these activities.

“If you do, it’s because you had to go to extraordinary lengths to bring it, such as duct taping your bottles or pouring your good wine into inflatable bladders from previous boxed wine. No matter the bottle, glass doesn’t work on the beach or the river. And that is how Revelshine was created."

Bilbro hopes the wines will be "packed in and packed out, so we can preserve the outdoors for the next generation.” 

Revelshine has partnered with environmental group 1% for the Planet and is working towards adding more sustainable products to the range.


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