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Friday, 12 March 2021

Supermarket group swoops to buy star Yarra Valley winery

Paragon Wine Estates of the Endeavour Group has purchased premium Yarra Valley wine producer Oakridge Wines. 

Which effectively means Oakridge will be part of a complicated Woolworths group ownership structure that includes Dan Murphy's and BWS stores. 


The acquisition of Oakridge Wines includes the brands and the winery, vineyards of 20.8 hectares (with another 16.6 hectares leased) and existing grape grower relationships as well as its award-winning restaurant and cellar door.

Oakridge has been owned by Ilana Atlas and her husband Tony D’Aloisio since 2007 and has built a formidable reputation for quality under chief winemaker David Bicknell (above).

The addition of Oakridge extends the Paragon Wine Estates regional coverage with brands across five premium key wine regions in Australia and New Zealand; Oakridge Wines (Yarra Valley), Chapel Hill (McLaren Vale), Isabel Estate (Marlborough, NZ); Krondorf (Barossa Valley), and Riddoch (Coonawarra).

“We are thrilled to welcome Oakridge Wines to our Paragon family and look forward to enjoying the magic that the winemaking team led by chief winemaker David Bicknell will create in vintages to come,” said Endeavour Group managing director Steve Donohue.

Bicknell is set to stay, saying: “Personally, it’s great to have strong support and encouragement to continue 20 years of work at Oakridge, to continue to make wines the way they should be made, and to build on our reputation as sustainable farmers.

“Joining such a large drinks business will enable us to further improve Oakridge’s fine wine credentials and realise the full potential of our vineyards and our team.”


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