East Coast Wine Trail

East Coast Wine Trail
East Coast Wine Trail

Saturday, 1 August 2020

Fish to fish finger: hotel changes branding overnight

One day you are a cod; the next you are a fish finger. 

Change is just as quick in the hotel business with Accor announcing the Travelodge Hotel Rockhampton is now the Mercure Rockhampton. 

Just like that. Part of a franchise agreement.

Mercure Rockhampton is located in the heart of the city, just a short drive from the Rockhampton Airport.

The eight-storey, 74-room resort overlooks the Fitzroy River and features six versatile conference spaces, an outdoor swimming pool, fitness centre, 24-hour reception, and easy access to Great Keppel Island and many other vacation locations along the Capricorn Coast.

Mercure Rockhampton general manager Karley Beasy said: “I am confident our well-appointed hotel will operate with great success under Accor and the Mercure brand's internationally-renowned authentic, locally inspired service. 

"With this partnership, we will continue to provide travellers with a quality accommodation and conferencing option in Rockhampton and now have the ability to leverage from Accor's international branding, staff development opportunities, and highly valuable distribution and loyalty platform.”

Mercure Rockhampton joins a network of over 50 Mercure properties across Australia and New Zealand and more than 810 worldwide.

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