Monday, 24 August 2020

Fat Bastard is an attention seeker


When you call your wine range Fat Bastard you are making a definite statement. 

If you use an obese wombat as your logo - and proclaim your range to be "remarkably full bodied" then you are doubling down. 

The Fat Bastard range is aimed firmly at wine drinkers who know what they want - plenty of grunt and flavour without spending over $20. 

The press material hails the range of 2019 South Australian Shiraz, 2019 Mendoza Malbec, 2017 Californian Chardonnay and 2018 pinot noir from the Pays d'Oc as "big, bold, beautiful juice". 

And the name is certainly a talking point. While they are all full-flavoured the wines are not all as big as proclaimed - although the shiraz packs a serious wallop. 

The pinot noir is rustically charming but tastes more like cinsaut/carignan than pinot, while the chardonnay comes with lashings of buttery/nutty characters but surprisingly little oak for a Californian offering. The malbec is juicy and chocolatey.

Fat Bastard is an in-house range for one of Australia's leading wholesale distributors and "sources fruit from the best regions around the world, renowned for the fullest flavour of each variety".

The blurb says: "You know exactly what you’re getting in every bottle; world-class wine at an affordable price, without the pretension."

When that is your mission statement you can get away with describing the shiraz as "ballsy".

The Fat Bastard range is available online at www.fatbastard.com.au for $18 a bottle, or in-store at Liquorland and First Choice stores Australia-wide.

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