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Friday 7 August 2020

Financial boost for Australian wine exporters

The Federal Government has unveiled a $1 million grant program to help boost exports of Australian wines.

Small- and medium-sized Australian wine producers can apply for grants of up to $25,000 to support their export promotion activities in international markets and drive export growth.

The deal is part of the Wine Export Grants program.

To be administered by , the grant program invites eligible wine producers to apply and claim up to 50% reimbursement for specific export promotion expenses incurred on or after July 1, 2020.

Wine Australia Chief Executive Officer Andreas Clark said: ‘We’re pleased to be able support our exporters by offering a second round of this grant program.

"Round one of the Wine Export Grants helped 135 wine producers to deliver promotional activities in China and the USA in 2018-19.

"The grant guidelines for this new round have been expanded, so that new and existing exporters can seek out opportunities and secure distribution in any international market.

"Overseas travel restrictions currently prevent producers from meeting customers in international markets, so the criteria of claimable expenses has been broadened to include eligible virtual activities, online retail promotions and in-market representation.

"The grant is open to businesses that received funding in round one."

Eligible claims include the reimbursement of: specific travel expenses for a single promotional visit (daily allowance, limits apply), the cost of providing free samples of wine, including freight or transport participation in trade fairs (including online and virtual promotions), in-store promotions, and marketing and advertising collateral specific to an international audience.

Each eligible wine producer may only receive the grant once within round two of the grant program.

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