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Saturday 22 August 2020

Brave timing: new hotel brand launched

The timing seems a little odd, but Thailand-based Onyx Hospitality has just launched new hotel brand: the Saffron Collection.

The collection will comprise a portfolio of individual boutique hotels and resorts in Bangkok, Hanoi, Penang, Sa Kaeo and Nanjing.

Further expansion is expected across Asia.

The Oriental Residence Bangkok (above) will be re-badged as a Saffron Collection property, and the new build Five Residences Hanoi is scheduled to open in October.

"Saffron Collection is driven by our quest to create a distinctive portfolio of boutique hotels and resorts," said Douglas Martell, President and CEO of Onyx.

"Each Saffron Collection property aims to create memorable experiences through locally-relevant design and sensitive integration into the past and present of a destination."

The Oriental Residence Bangkok features 145 suites and first opened in 2012, while The Five Residences Hanoi will offer 116 rooms and suites, a spa and dining.

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