Vietnam has emerged as a standout performer amid the rebound of global tourism.
The Asian nation welcomed 21.1 million international arrivals in 2025, a 20.4% increase that significantly outpaced the broader Asia-Pacific region's 5% growth.
It was also the first time Vietnam surpassed Thailand as the leading destination for Chinese leisure travellers.
The recent MTE HCMC 2026 conference heard the hospitality sector continues to benefit from strong economic fundamentals, supporting travel demand and ongoing hotel development.
Vietnam is targeting 25 million international visitors this year, which would represent 18.1% year-on-year growth.
Despite this positive momentum, recent geopolitical tensions are introducing short-term challenges to global travel flows, the conference heard.
The Middle East plays a key role as a global transit hub, connecting Europe and Asia-Pacific destinations and supporting a significant share of global intercontinental transit traffic. Disruptions affecting these hubs are therefore expected to impact inter-regional travel patterns.
"While Vietnam remains a fundamentally resilient destination, recent geopolitical tensions are already causing short-term disruption to travel demand, with increasing cancellations, postponements, and re-routed itineraries across key international markets," said Mauro Gasparotti, senior director for south-east Asia at Savills Hotels.
"While Vietnam remains a fundamentally resilient destination, recent geopolitical tensions are already causing short-term disruption to travel demand, with increasing cancellations, postponements, and re-routed itineraries across key international markets," said Mauro Gasparotti, senior director for south-east Asia at Savills Hotels.
"Although global disruptions are affecting overall travel flows, the country expects to be comparatively less impacted due to its lower reliance on Europe and Middle East inbound markets and its strong positioning within short-haul demand from North Asia, particularly South Korea and China, where travellers may increasingly favour closer, more accessible destinations."
From a supply perspective, future hotel development in the next three years will remain concentrated in coastal destinations, with Da Nang and Phu Quoc leading in volume.
The event was co-hosted by An Cuong and Savills Hotels.
Image: Kate Bagoy, Scop.io
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