Tasmanian wine producer targeting Korean market

South Korea and India are largely unexplored export destinations for Australian wine producers.

Both have large populations with increasingly western focused young populations offering immense potential.

Josef Chromy Wines from Tasmania is one the wineries taking advantage and has partnered with Choix Trading to launch in South Korea’s on-trade sectors, wine industry news hub the drinks business has reported.

Choix Trading is operated by Avec Wine, an importer and distributor with offices in Seoul and Busan.

Avec says on its website: “We import and distribute wines that are not merely for drinking and getting drunk, but to further enhance gatherings with good people."

Josef Chromy Wines has worked with Choix Trading to launch a collection targeting leading Korean sommeliers and hospitality venues. 

The South Korean collection features Josef Chromy Riesling 2024; Chardonnay 2024; Pinot Noir 2024; Sparkling Cuvée NV; Sparkling Rosé NV; and Zdar Chardonnay 2024.

Founded by transplanted Czech native Josef Chromy in 2007, the estate boasts a 61-hectare vineyard at Relbia, south of Launceston.

Choix Trading is a boutique importer recently established to concentrate on higher-end vintages for on-trade channels.

“Josef Chromy Wines represents the type of high quality, terroir-driven estate we are committed to introducing to South Korea’s on-trade market,” said Taeho Choi, CEO with Choix Trading.

“We look forward to building the brand with our on-trade partners and sharing Tasmania’s distinctive cool-climate style with the Korean hospitality sector.”