Look let's be honest. Tasmania's winter is long, dark and cold.
Australians are hard-wired to chase the sun during the cooler months, but during the Off Season, Tourism Tasmania aims to lure visitors into the bleak darkness.
Tourism Tasmania's new Off Season campaign is now live and will ask visitors to become winter people celebrating cool, starry nights, warm log fires. whisky straight from the barrel and truffles fresh from the earth.
Throw in fluffy wildlife. And even fluffier doonas. And festivals like Dark Mofo that stir the soul.
Tasmania is about as far away from global chaos as you can get.
Throw in arts, culture, Tasmanian food and drink and swimming in the nude (above). What more could you want?
"Tasmania is well positioned as a safe, trusted and highly regarded destination, which is important in uncertain times," says Tourism Tamania CEO Sarah Kingston Clark.
"Tasmania is well positioned as a safe, trusted and highly regarded destination, which is important in uncertain times," says Tourism Tamania CEO Sarah Kingston Clark.
Many events at Dark Mofo have sold out, and artistic director Chris Twite says: ‘We’re staggered by the support we've seen for this year's Dark Mofo so far.
"Seeing people so eager to lock in tickets and embrace the cold here in Tasmania is tremendous. Tickets are still available to some amazing shows, but you better be quick.’
Offers and events are now bookable for the Off Season period: May1-August 31.
"Seeing people so eager to lock in tickets and embrace the cold here in Tasmania is tremendous. Tickets are still available to some amazing shows, but you better be quick.’
Offers and events are now bookable for the Off Season period: May1-August 31.
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