Hendrick's Gin is one of the highest-profile spirits brands globally - and now it has a sibling.
Another Hendrick's' Gin, offering a new take on the ultra premium brand, is the first permanent addition to the range for a decade.
“Another Hendrick’s was created to explore contrasts - bright citrus and floral notes balanced with the depth of cacao," says Hendrick’s head of marketing Jonathan Sully.
Launched in 1999, with its distinctive dark apothecary bottle, Hendrick's Gin was a prime driver of the premium gin renaissance of the early 2000s.
Packaged in a striking white bottle, the new expression "is the complete opposite of what we’ve been doing for the past 25 years,’ said master distiller Lesley Gracie.
"After experimenting with different elements from the Hendrick’s Gin Palace’s tropical greenhouse, I discovered this brilliant profile featuring a depth of flavour, hint of sweetness and lift of freshness that is completely distinctive.’
In Australia, the launch will be celebrated by a Hendrick's collab with artist Rone: Hendrick’s Gin Presents: Another TIME by Rone, billed as "an immersive exhibition where art and curious flavours collide, creating a layered, sensory experience like no other".
The free, two-day-only exhibition will be held on May 8-9 at Sydney gallery COMA.
“I’ve always been drawn to contrast - the push and pull between opposing elements and the emotion that sits in between - and Another Hendrick’s captures that same duality." says Rone in masterful marketing speak.
In Australia, the launch will be celebrated by a Hendrick's collab with artist Rone: Hendrick’s Gin Presents: Another TIME by Rone, billed as "an immersive exhibition where art and curious flavours collide, creating a layered, sensory experience like no other".
The free, two-day-only exhibition will be held on May 8-9 at Sydney gallery COMA.
“I’ve always been drawn to contrast - the push and pull between opposing elements and the emotion that sits in between - and Another Hendrick’s captures that same duality." says Rone in masterful marketing speak.
Guests who have tickets to the free, limited-run exhibition will also enjoy a complimentary Another Hendrick’s Spritz - a blend of Another Hendrick’s with peach liqueur, prosecco, and soda water, finished with signature cucumber slices and an orange twist.
Sign up to pre-registration for priority access to tickets before tickets go on sale to the public on April 23 here. Or visit www.hendricksgin.com.
Sign up to pre-registration for priority access to tickets before tickets go on sale to the public on April 23 here. Or visit www.hendricksgin.com.
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