Rappers, gin peddlers and pan handler get together

What brings Gordon Ramsay, Dr. Dre, and Snoop Dogg together?

Apparently it is a new cocktail shaker.

In perhaps a new high (or low) for celebrity endorsement, the old spruikers are being promoted as "backing" the HexClad Cocktail Shaker.

Yep, the Michelin-starred chef and shouters, and the rappers behind Still G.I.N. By Dre and Snoop, have unveiled their first joint product.

This earth-shattering collaboration marks a first for both brands and the first time Ramsay, Dre, and Snoop have come together.

They are, we are breathlessly told, mixing HexClad’s design-driven innovation with Still G.I.N.’s modern, premium approach to spirits.

Here's the blurb: "The shaker captures what defines each brand: precision, quality, and a belief that everyday experiences deserve to feel elevated. It’s more than a shaker; it’s a refined expression of the craftsmanship both brands stand for."

But it's still a shaker.

It has, apparently, been designed by "celebrated industrial designer Ini Archibong" as the kind of piece that demands attention the moment it hits the bar.

I actually wouldn't want it hitting the bar. I'd prefer it shaking up my drink. But that's just me.

 
It is "a shaker that's modern, sculptural, and unapologetically smooth". The double-wall, vacuum-insulated stainless-steel body keeps cocktails ice-cold without watering them down.

“This collaboration bridges innovation, culture, and craftsmanship in a way that feels like a true expression of both brands. Gordon, Dre, and Snoop each set their own bar for excellence, and bringing their worlds together through this product is something we’re incredibly proud of,” said Danny Winer, the very excited HexClad CEO and co-founder.

“The shaker is engineered to perform, but it also carries the energy of the icons behind it.”

Danny likes a bit of  celebrity endorsement. Halle Berry, Oprah Winfrey and Cameron Diaz have all praised his cookware.

But that's enough.

Should you be tempted by this engineering miracle, it is available exclusively at HexClad.com.au in gold and chrome for $149. To be honest, it does look like a nice piece of kit.