Global brewing giant AB InBev has made a beer made with snow from New York State's Highmark Stadium as part of its sponsorship of NFL team the Buffalo Bills, the drinks business reports.
The limited-edition beer, named Bud Light Blizzard Brew, “celebrates the final season for the Bills" at their current stadium.
The snow used in the brew was gathered from the first snowfall at Highmark Stadium earlier this year.
It was then transported to the Anheuser-Busch brewery in Baldwinsville, New York - around 100km away.
The brewery team then integrated the snow into the brewing process to create a light beer sold in custom 16oz cans.
AB InBev has said that the release of Bud Light Blizzard Brew will be available at select retailers in the Buffalo area and fan gathering spots this month.
The stadium opened in 1973 but is set to close at the conclusion of the current 2025 NFL season to be replaced by a nearby new Highmark Stadium.
No comments:
Post a Comment