There are two trains of thought about winery label revamps.
The first is that a new look revitalises a brand and encourages first-time buyers to take a punt.
The second is that regular buyers will not recognise the brand in its new livery and opt to buy something different.
MadFish Wines, part of the Burch family-owned Howard Park group, has decided to mark its 30th year with a complete refresh.
MadFish Wines has just released its new range complete with a new look.
The new label artwork designed by local artist Kyle Odgers-Hughes draws inspiration from the rough and wild south west coastline of Western Australia that MadFish Wines calls home.
MadFish has used turtle artwork by local artist Maxine Fumagalli as its signature for three decades.
"We saw this milestone as an opportunity to refresh our MadFish wine labels with a new look that emulates an authentic evolution of our brand – modern, positive, local, and influenced by our love for the south west coastline and the lifestyle it inspires," the Burch family said.
Each label pays homage to the grape varietal and the land from which the fruit is grown in Margaret River and the Great Southern.
The new range comprises MadFish Chardonnay, MadFish Shiraz, MadFish Sauvignon Blanc Semillon and MadFish Cabernet Sauvignon Merlot, Madfish Rosé and MadFish Moscato
What are your thoughts?
You can buy Indian grocery Online with all varieties from cartloot.
ReplyDeleteCartloot is one of the Largest Online Shopping Store for Indian Food, mobile accessories, Baby Care, Beauty care, Safety product, prayer kits, and Indian jewelry, and more at a very affordable price. Order Now! And Get amazing Deals
Buy Maggi Nutrilicious Oats Masala Noodles Vegetarian Online at best price from Cartloot with wide varieties of Noodles products. Maggi Oats Masala Noodles has the nutrients of oats.
Buy Indian Food Online at Cartloot with wide varieties of Indian food Spices, Sweets, Namkeens, Noodles, Pasta, Snacks, Chips, Cookies at best price.
Get maggi pazzta cheesy tomato twist at cartloot. Find offers on maggi pasta. We ship pasta in 24 hours easily available online. Shop today.
Get Maggi Pazzta maggi pazzta cheesy tomato twist at cartloot. Find offers on maggi pasta. We ship pasta in 24 hours easily available online. Shop today.
Find red label tea at cartloot. Now check red label natural care tea, brooke bond red label at the best price and get the fastest shipment at your door.