East Coast Wine Trail

East Coast Wine Trail
East Coast Wine Trail

Saturday, 31 July 2021

New York splashes out on bringing tourists back

New York is one of the greatest cities in the world - certainly a personal favourite - and its officials do not mess around when it comes to enticing back tourists post Covid. 

NYC & Company, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, has launched the first phase of It's Time for New York City,” the largest-ever, multi-phased global tourism marketing and advertising campaign to promote New York City. 

The unprecedented $30 million tourism recovery campaign is being rolled out as restrictions are lifted, more people are vaccinated and as travel resumes in the United States and beyond.

It's Time for New York City” will run in three phases and will include television, digital, outdoor media and partnerships. 

The initiative aims to remind visitors of the city's energy, excitement, and the abundance of experiences visitors can enjoy. 

New York City expects to welcome 36.1 million visitors this year - recapturing more than half of its record 66.6 million visitors in 2019.

“The Summer of NYC is here—and now it's time to tell the whole world about how this city is building a recovery for all of us,” said Mayor Bill de Blasio. “Tourism impacts hundreds of thousands of jobs across the five boroughs, and its return will fuel our recovery even more. 

"The greatest travel destination in the world is ready to welcome back visitors from around the region, country, and globe, and we can't wait to greet them.”

“It's Time for New York City” will first target travellers in 23 markets across the United States, followed by Mexico, Canada and Latin America, with plans to expand farther internationally as other key markets reopen for leisure and business travel. 

For details on what to do and see in New York City, visit nycgo.com.

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