East Coast Wine Trail

East Coast Wine Trail
East Coast Wine Trail

Monday, 24 February 2020

New hotel brand for Australia; new hotel for Darling Harbour

The Best Western hotel group, along with property developer iHHL will launch Australia's first Aiden brand in Sydney later this year.

Aiden by Best Western @ Darling Harbour will be opening in late 2020.

The 88-room, eight-storey property will include a café, bar and retail shop on the ground floor, BWH Hotel Group Australasia Managing Director Graham Perry and iHHL's Nicolas Chen announced.

“Where better to open our first Aiden to Australasia than in the centre of Sydney's iconic leisure precinct, Darling Harbour?” says Perry.

“We're delighted to be partnering with iHHL, who are undertaking the conversion of an iconic Sydney building which will become a superb lifestyle hotel offering high-quality, affordable accommodation for modern travellers.”

Aiden by Best Western @ Darling Harbour will be in a refurbished 1930s Art Deco building located on the western side of Darling Harbour, directly opposite the pedestrian Pyrmont Bridge and near to the entrance of the Harbourside shopping complex.

“We're bringing a touch of Parisian-style hospitality and class to Darling Harbour, featuring well-appointed rooms that focus on the amenities and facilities sought by today's travellers – including media connectivity and plentiful workspace in our high-end custom designed compact rooms," says Chen.

"The end result will be an eminently affordable Sydney CBD-fringe stay in a busy, well located and highly popular precinct.

“Darling Harbour has developed from its historical roots as wharves and industrial warehouses to become a vibrant residential, commercial and entertainment hub.

"We selected the location for our development due to its ideal positioning, close to world-class attractions including the Australian National Maritime Museum, the International Convention Centre (ICC), the Sydney Fish Market, Cockle Bay Wharf, King Street Wharf and Barangaroo.”

The new hotel will join an international network of Aidens across France, Germany, South Korea and the US.

For more information visit www.bestwestern.com.

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