Thursday, 20 February 2020

Artwork celebrates Melbourne's innovative libations

A giant rooftop mural has been created by urban street artist Kitt Bennett to mark the first Melbourne Cocktail Festival (MCF). 


Completed in time for World Bartender Day on Monday, the MCF mural is over 100 metres long and depicts a bartender and martini glass floating over the city’s rooftops and streets. 

Kitt Bennett produced the work in 70 hours over seven days using 100 litres of paint, utilising colours referencing the festival’s logo. 

Running from February 26 to March 1, the Melbourne Cocktail Festival is designed to celebrate Melbourne’s dynamic cocktail scene. 

The five-day grassroots (can cocktails really be grassroots, or is it just a fashionable word to throw into a press release?)  event aims to reflect the city’s creative energy. 

Established by a young team of hospitality professionals from industry hub Worksmith, the MCF will incorporate panel discussions, masterclasses and tasting opportunities. 

Kitt Bennett is one of Melbourne's most prominent and celebrated up-and-coming artists, specialising in large-scale murals on unconventional surfaces. 

"Kitt’s artwork really speaks to the city and I particularly like how this one is hidden from view," says Michael Bascetta, CEO of Worksmith. 

"Some of Melbourne’s best bars are hidden down laneways or found in neighbourhoods outside of the city centre with little-to-no signage. Somehow it's the discovery that makes them even more exciting - the same with Kitt’s work. What better way to celebrate the underground bar scene than with a rooftop artwork?” 

Tickets for the Melbourne Cocktail Festival are on sale now via www.melbournecocktailfestival.io. 

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