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Saturday 9 June 2018

Empire State Building gets into the World Cup spirit

It is arguably the most famous building on the planet and now New York's Empire State Building in Midtown Manhattan is getting into the World Cup in a big way.

On June 13, the Empire State Building will shine its world-famous LED lights in a new dynamic light show to celebrate the world's most popular sporting event.

Starting from sunset, flags from each of the participating 32 countries will light up the city skyline in a rotation of colours.

"The Empire State Building is excited to share the gift of this new light show on the eve of one of the biggest sporting events in the world," said Anthony E. Malkin, chairman and CEO of Empire State Realty Trust.

"We wish every participating team the best of luck, and look forward to lighting up the New York City skyline with the colours of the world."

Fans are encouraged to share photos and videos of the lighting and post them to their social media channels, using the hashtag #ESBWorldCup to show the massive fan support from across the globe as the tournament kicks off.

The building will also light up for the two finalists on July 14, as well as the champion on July 15.

Ironically, of course, the US failed to qualify for this year's World Cup.


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