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Friday 17 November 2017

Wine industry newcomer makes a big impact

Lost Buoy Wines has made quite an impact on the marketplace since launching its first wines just three years ago. 

Based in McLaren Vale and owned by the Kelley family, Lost Bouy has boomed from producing two wines and a few hundred cases in August 2014 to eight wines and 8,500 cases in 2017. 

The estate vineyard, from which the brand-leading Cliff Block Shiraz and Lion Point Shiraz ($30+) are sourced, is located on a cliff top overlooking Port Willunga, while the fruit for the rest of the range, labelled Lost at Sea ($20-25),  is sourced from growers.

With experienced winemaker Phil Christiansen on board and former Schild marketer, and human dynamo Anna Watson running the show it is no surprise that growth has been so rapid.

And with an exciting pinot noir project launching next year, and some covetous eyes being cast at Tasmania, the expansion is not over yet. 

Watson hosted the first Lost Buoy dinner in Tasmania last night (the Apple Isle is the brand's No.2 market after South Australia) and I caught up with her the following morning when she was typically upbeat. 

Sales are buoyant (see what I did there) in Australia and export markets including Singapore, Hong Kong and Canada. 

"It's been a very exciting time," says Watson. "The whole team has been working hard to spread the word about quality and value - and it's great that is paying off."

# Stay tuned for some exciting news on the pinot noir project very soon. 



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