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Monday 13 November 2017

Now you really can enjoy Breakfast at Tiffany's

Well over half a century after Audrey Hepburn starred in Breakfast at Tiffany's, which I'm reliably told is one of the most romantic movies ever made, the famous New York jewellery store has opened a café where movie lovers can enjoy a morning tea.

The new eatery, which opened over the weekend, offers an opportunity for customers at Tiffany & Co’s Fifth Avenue flagship store, including foreign tourists who account for a big chunk of sales, to get a taste of the glamorous lifestyle enjoyed by Hepburn’s Holly Golightly character.

Tiffany has struggled to appeal to younger shoppers, many of whom have shunned the type of traditional jewellery, such as solitaire engagement rings, that is the brand’s mainstay, Reuters reported.

The new Blue Box Café on the fourth floor of the Fifth Avenue store is "designed for customers who have always dreamed of having Breakfast at Tiffany,” the company said in a statement.

The eatery, decorated in Tiffany’s signature robin-egg blue motif, offers breakfast at $US29, excluding tax and tip.The menu is based on “American classics made with the highest quality, regionally sourced ingredients.”

And for later sleepers, the café also offers a $US39 pre-fixe lunch and $US49 high tea.

The fourth floor also houses Tiffany’s new luxury Home & Accessories collection.

“Both the café and redesign of the Home & Accessories floor reflect a modern luxury experience,” said Reed Krakoff, the chief artistic officer of Tiffany & Co.

"The space is experimental and experiential – a window into the new Tiffany.”

Founded in New York in 1837, Tiffany & Co. bills itself as the world’s premier jeweller and America’s house of design.

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