How Oxford Landing is endeavouring to do its bit for the environment

 

Australia’s leading liquor retail group has teamed up with Oxford Landing as part of a campaign to plant more trees during Earth Month.

Endeavour Group is working the Oxford Landing brand to support native revegetation efforts across Australia throughout April. 

Oxford Landing will commit to regenerating one square meter of bushland for every bottle of its One to One brand sold during April.

Centred around Earth Day on April 22, Earth Month is a global celebration, with more than one billion people advocating for the environmental health of the planet.

Dan Holland, director of corporate affairs and sustainability at Endeavour Group, said: “Earth Month is a powerful reminder for us all to consider the collective action needed to protect our planet.

“We’re proud to be teaming up with Oxford Landing, a supplier committed to leading change.

“Partnering together, will help us talk to our customers about the impact small, individual choices can make collectively.”

This initiative invites Endeavour customers to be part of the change by purchasing select One to One products at Dan Murphy’s or BWS, online or in-store.

Oxford Landing has been devoted to the replanting and regeneration of native flora and fauna at its Riverland home, to date planting over 200,000 native trees and shrubs on 6.6 million square metres of dedicated conservation area. 

At the time of launching One to One in 2023, Oxford Landing partnered with Greenfleet to plant the One to One Bushland, allowing customers to directly track the impact of their wine purchase.

Louisa Rose, head of sustainability at Oxford Landing, said: “Every bottle of One to One sold has a positive impact on the planet. Restoring and enriching habitats and regenerating ecosystems with one square metre of bushland for every one case sold - that’s our One to One promise.

“We love working with Endeavour Group on our Earth Month campaign, as we know customers are looking to support planet-positive initiatives.” 

I'm working through some of the wines right now, and the 2022 Merlot is a standout with its bold favours and smooth finish. Recommended. I also very much enjoyed the very quaffable shiraz.   

See oxfordlanding.com and greenfleet.com.au

Wine brand aiming to help green Australia one bottle at a time

 

In celebration of Earth Day this April, wine brand Oxford Landing will increase the amount of bushland planted with every bottle of its One to One wine sold throughout the month.

Launched in 2023, the One to One collection of wines was created by Oxford Landing for environmentally conscious wine consumers to make a positive environmental impact.

A partnership with social enterprise Greenfleet, an Australian not-for-profit environmental organisation focused on protecting the climate by restoring native forests, sees funds raised for every case of One to One wine sold being used to regenerate 1m2 of native bushland.

For the month of April, this will be increased significantly, with 1m2 of bushland to be planted per bottle sold.

"At Oxford Landing Estates, we understand the importance of preserving our planet for future generations," says winemaker Andrew La Nauze. 

"Through the One to One campaign, we aim to make a tangible and positive impact on the environment by planting vegetation in areas that need it most."

Since launching the One to One collection of wines, work on bushland on Dja Dja Wurrung Country in Central Victoria has been completed. Greenfleet is now working to restore a site at Ledcourt, adjacent to the northern part of the Grampians National Park in Victoria. 

With some remnant native vegetation already present on the site, Greenfleet will work to restore the cleared areas and bolster the existing ecosystems with ground cover species. 

“It is thanks to the support of organisations like Oxford Landing that Greenfleet can continue enabling Australians to protect our climate,” says Greenfleet CEO Wayne Wescott.

“As an organisation, Oxford Landing takes an innovative approach to protecting our climate. We’ve worked together to restore ecosystems since 2021 and are thrilled to continue our positive impact through their One to One wine and Earth Month campaign in April.”

Earth Day is officially celebrated on April 22 each year and has become a global movement dedicated to promoting environmental awareness and sustainability.

Throughout the month of April, consumers can support Earth Day by purchasing bottles of Oxford Landing's One to One wine (RRP $20) at participating Dan Murphy’s stores around the country. 

The suppld 2021 Merlot was my favourite in the range and offers good value along with brisk NV bubbles. The 2021 Cabernet Sauvignon paired well with a cheap and cheerful spaghetti bolognaise. Give them a try. 

For more info see oxfordlanding.com