Drink well; help the environment during April

Yalumba's Y Series wine range, drinks retailer Endeavour Group, and 4 Pines Brewing Co will combine to celebrate World Earth Day on April 22. 

The trio will aim to transform everyday purchases into making a tangible national impact on the environment. 

The Our Power, Our Planet campaign will see every purchase of 4 Pines Pacific Ale cans or Y Series wines directly fund the planting of native flora and the restoration of vital bushland across the country.

Dan Holland, Chief Corporate Affairs and Sustainability Officer at Endeavour Group, outlined said that Earth Month across April serves as a powerful reminder of the collective action needed to protect the planet. 

“At Endeavour Group, we believe that when our customers, trade partners and our team act together, we can make a difference with even a day-to-day choice of which drinks to enjoy,” he said.

Throughout April, 4 Pines Brewing Co. has committed to planting one native tree, shrub, or groundcover for every carton of 4 Pines Pacific Ale sold. This initiative contributes to a multi-year partnership with Landcare Australia. 

Simultaneously, Y Series is ramping up its conservation efforts. It is pledging to regenerate 10,000

square metres of koala habitat from proceeds raised throughout April in partnership with Greenfleet.

"Through our Y Series Earth Month campaign, we aim to make a tangible and positive impact on the environment by planting vegetation in areas that need it most," says winemaker Sam Wigan.

"Sustainable practices go beyond our winemaking. It’s about our community, its people and future 

generations.”

Recent Y Series releases ($15-16) include Y Series Lighter Cuvée, Y Series Pinot Grigio 2025, Y Series Lighter Pinot Grigio 2025, Y Series Riesling 2025, Y Series Chardonnay 2025 and Y Series Lighter Shiraz 2024.

I’m working through the wines right now: the chardonnay is very good value and pinot grigio is fine. The lighter shiraz and pinot grigio didn’t work for me. They tasted like they’d been diluted with water. 

Products can be purchased during April at any Dan Murphy’s or BWS outlet, or via their online stores. 

How Oxford Landing is endeavouring to do its bit for the environment

 

Australia’s leading liquor retail group has teamed up with Oxford Landing as part of a campaign to plant more trees during Earth Month.

Endeavour Group is working the Oxford Landing brand to support native revegetation efforts across Australia throughout April. 

Oxford Landing will commit to regenerating one square meter of bushland for every bottle of its One to One brand sold during April.

Centred around Earth Day on April 22, Earth Month is a global celebration, with more than one billion people advocating for the environmental health of the planet.

Dan Holland, director of corporate affairs and sustainability at Endeavour Group, said: “Earth Month is a powerful reminder for us all to consider the collective action needed to protect our planet.

“We’re proud to be teaming up with Oxford Landing, a supplier committed to leading change.

“Partnering together, will help us talk to our customers about the impact small, individual choices can make collectively.”

This initiative invites Endeavour customers to be part of the change by purchasing select One to One products at Dan Murphy’s or BWS, online or in-store.

Oxford Landing has been devoted to the replanting and regeneration of native flora and fauna at its Riverland home, to date planting over 200,000 native trees and shrubs on 6.6 million square metres of dedicated conservation area. 

At the time of launching One to One in 2023, Oxford Landing partnered with Greenfleet to plant the One to One Bushland, allowing customers to directly track the impact of their wine purchase.

Louisa Rose, head of sustainability at Oxford Landing, said: “Every bottle of One to One sold has a positive impact on the planet. Restoring and enriching habitats and regenerating ecosystems with one square metre of bushland for every one case sold - that’s our One to One promise.

“We love working with Endeavour Group on our Earth Month campaign, as we know customers are looking to support planet-positive initiatives.” 

I'm working through some of the wines right now, and the 2022 Merlot is a standout with its bold favours and smooth finish. Recommended. I also very much enjoyed the very quaffable shiraz.   

See oxfordlanding.com and greenfleet.com.au