Leading international hotel group Accor has revealed big plans for the Asian region in 2026.
This includes ongoing expansion of its diverse brand portfolio after multiple hotel openings and signings this year.
Conversion-friendly midscale brands such as Mercure and Handwritten Collection are driving momentum, while the economy portfolio expands through ibis and ibis Styles and the premium segment is gaining pace with Pullman, Mövenpick, Grand Mercure and Swissôtel extending their reach into high-growth destinations.
Indonesia led the way in 2025 with seven signings, highlighted by Swissôtel Bali Nusa Dua, while Thailand and Laos each added five, including Mercure's debut in Phuket, the debut of Handwritten Collection in Bangkok, and a new ibis hotel in Vientiane.
The Philippines secured four signings including Mercure Mactan Cebu and ibis Styles Clark,while India expanded further into emerging cities with three signings, from Pullman Dehradun Jollygrant to Novotel and ibis in Indore.
Vietnam reached a milestone with the signing of its largest Mövenpick, a 1,000-key resort in Danang, and Japan will expand into Hiroshima with a co-branded Mercure Tokyu Stay Hiroshima.
Accor's footprint in Asia was further cemented in 2025 with the openings of several hotels including Pullman Hai Phong Grand Hotel in Vietnam and Pullman Ambassador Seoul Eastpole (top image).
More hotel openings scheduled before year-end include Grand Mercure Kuala Lumpur Bukit Bintang, Novotel Bali Ubud Resort, and Hotel Waterloo Singapore – Handwritten Collection.
Accor is also significantly expanding its luxury and lifestyle portfolio across Asia, marked by several openings and upcoming developments.
Raffles Sentosa Singapore opened recently, while Raffles Tokyo will open in 2028 within the city's World Trade Center.
Fairmont properties on the horizon include Fairmont Hanoi and Fairmont Bangkok Sukhumvit, both slated for 2026 openings.
Sofitel Diamond Crown Hai Phong in Vietnam, slated to open in 2026, will be the first internationally acclaimed hotel in the Diamond Crown Hai Phong complex.
“We are confident of another record year of signings, marking an incredible third consecutive year of growth for Accor in Asia," said Andrew Langdon, Accor's Chief Development Officer, Asia.
"Our momentum in 2025 reflects both the resilience of Asia's travel and hospitality industry and the opportunities created by shifting market dynamics.
"By harnessing the strength of our diverse brand portfolio and deepening trusted partnerships with owners, we are well-positioned to continue to lead the next era of hospitality in the region.
"Our strategy is to deliver brands and concepts that resonate with today's travellers, create long-term value for our partners, and set new standards for innovation and excellence across Asia.”
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