Can Artificial Intelligence help deliver a better travel experience?
That is something the Trip.com Group is banking on.
Personalised experiences are what travellers are looking for today, the Trip.com Group said as it shared strategic insights on how it is redefining the traveller's journey through AI-powered tools.
Focused on creating value and customised experiences for travellers, the company showcased its latest features, data insights and strategies at ITB Asia 2025, held at Marina Bay Sands, Singapore.
On-trend jargon was full throttle at a panel gathering "Driving Innovation in Travel through Technology" presented by Edmund Ong, senior regional firector, SEA and general manager, Singapore, for Trip.com Group.
He said the company is staying ahead of change by harnessing AI for personalised travel experiences and highlighted how travellers can receive "highly tailored" recommendations through AI-powered tools such as TripGenie.
Last month, TripGenie's traffic rose 125% year-on-year, with over 200% increase in users and conversations made.
"When we look at the traveller journey, we see the power of AI in enabling personalised experiences for our users who are seeking the best options at the best value," Ong said.
"To do so, we believe that collaboration is the right way forward. It allows us to leverage the strengths of our partners to build a trusted and tailored experience for our customers from end-to-end."
In a "deep-dive session" called "How Intelligent Personal Technology is Reshaping the Traveller's Journey" – Trip.com Group's senior product director Amy Wei shared how AI can transform the travel experience into "one that is personal, intelligent and anticipatory".
She said consumers today expect hyper-personalisation, from real-time travel inspiration to dynamic itinerary crafting. "With tools like TripGenie, travellers now have an intelligent travel co-pilot that provides a simplified and frictionless overall experience".
Call me old fashioned but on the evidence I have seen AI has a long way to travel.
"There is a huge change in how we interact with technology today," Wei said.
"Generic travel searches have evolved into AI-driven discovery and natural conversations. We designed TripGenie with this in mind, re-architecting the entire traveller journey. This allows travellers to instantly turn their travel inspirations into bookable itineraries and recommendations that cater to their preferences and needs at every step."
Hmm. Still not convinced.
* Image: Tarran Goodwin, Scop.io
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