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Monday, 25 August 2025

New look for Noosa hotel icon



For decades the Sofitel Noosa Pacific Resort has been "the" place to stay in the Sunshine Coast's ritziest enclave. 

Now the only five-star resort on Hastings Street is undergoing a transformation that aims to cement its position as the glitziest place to stay, play, and indulge in one of Australia's most popular luxury destinations.

A multi-stage enhancement will transform all 175 guest rooms and suites, along with Noosa Beach House, the resort's dining and social hub. Guests are promised "a refreshed aesthetic that is both sophisticated and iconic". So no hype there.

Room renovations will start completion from next month, with "natural textures, custom detailing, and a seamless connection between indoors and outdoors". 


General manager Mark Wilkinson said the transformation was about honouring Sofitel Noosa's reputation as a much-loved icon, while raising the bar for luxury in the region. 

"Every element has been crafted to feel effortless, creating spaces where visitors can spend time the way they want,” Wilkinson says.

“This resort has always been the jewel of Hastings Street, and we're taking it to the next level. 

"We're refining what people love about Sofitel Noosa - thoughtful styling, intuitive service, and a genuine welcome - while elevating comfort in every detail.

“From rooms to restaurants, each touchpoint is a modern expression of Noosa that feels internationally refined yet unmistakably local.”

Owned by Noosa Pacific Hotel Pty Ltd, part of The Pacific Collection led by the Karedis and Laundy families, and managed by Accor, the resort remains fully open during the enhancement, with services operating as normal and measures in place to minimise disruption.

See www.sofitelnoosapacificresort.com.au 

* Sofitel is part of Accor, a leading hospitality group comprising over 5,500 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless - a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.


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