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Thursday, 22 May 2025

All change as major Australian hotels re-brand


Some of Australia's top hotels are to get new identities with a raft of changes being unveiled by global giant IHG Hotels and Resorts and its local partners from Salter Brothers.

New brandings revealed by the partners will see the Regent Hotels & Resorts brand return to Melbourne after 28 years and three properties to be re-badged as InterContinental properties. 

IHG and Salter Brothers will also launch a brand new hotel: Hotel Indigo Canberra

The new Regent Melbourne (above) will see the Rialto-located hotel transformation from InterContinental Melbourne in 2030.

IHG's luxury and lifestyle expansion also sees three of its popular and successful properties joining the InterContinental brand portfolio. 

Crowne Plaza Sydney Coogee Beach will become InterContinental Sydney Coogee Beach; Crowne Plaza Melbourne will become InterContinental Melbourne and the Crowne Plaza Canberra will be redeveloped into the new InterContinental Canberra. 

A second hotel will also be developed on this site, to bring Hotel Indigo to Canberra.

At the same time, voco Gold Coast, which was the first voco hotel to open globally and another IHG/Salter Brothers collaboration, will undergo a refurbishment and expansion of its leisure facilities.

Matt Tripolone, IHG Hotels and Resorts managing director for Australasia Pacific, said: “We are delighted to announce an extended long-term agreement with Salter Brothers, which further strengthens our existing, highly successful relationship. 

"This partnership accelerates IHG's Luxury & Lifestyle growth in Australia and enables Salter Brothers to reposition key assets and unlock long-term value in this space.

“We're thrilled to be bringing our Regent Hotels & Resorts brand back to Australia after an absence of 28 years, with Regent Melbourne on track to welcome guests in 2030. 

"With three InterContinental properties also on the horizon, and a new hotel, Hotel Indigo Canberra, in our sights, we're delighted to have cemented our leading Luxury & Lifestyle position in the country.

“Overall, this agreement underscores the strength and evolving nature of Australia's hotel market and highlights the growing trend for conversions in our industry as guests increasingly seek immersive Luxury & Lifestyle experiences across the country."

Paul Salter, managing director of Salter Brothers, added: “We have a strong history with IHG spanning more than a decade, and are fully committed to our partnership which continues to drive growth for our assets. This new agreement represents over $1bn investment in the Luxury & Lifestyle segment and highlights our conviction in providing distinctive lifestyle experiences for travellers globally, with an emphasis on timeless style, culinary mastery and wellness facilities for guests."

Crowne Plaza Sydney Coogee Beach is currently closed for an extensive re-imagining to InterContinental Sydney Coogee Beach, opening in late 2025. 

IHG Hotels & Resorts has 76 hotels in Australasia operating under nine brands: Six Senses, InterContinental, Kimpton, Vignette Collection, Hotel Indigo, voco, Crowne Plaza, Holiday Inn and Holiday Inn Express, with another 26 properties in its development pipeline.

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