Looking for the latest wine trend in Europe?
Check out lighter reds than can be enjoyed in their youth, are lower in alcohol and can be drunk chilled in summer.
There are many names to describe these styles: joven, rouge clair, rouge frisson, rouge grenadine among them.
"It is a real wave," says Damien Malejacq, marketing and communications director for French regional wine body Vignerons de Tutiac, which encompasses Bordeaux appellations including Bourg, Blaye, Fransac, Graves, Medoc and Sauternes on both sides of the Gironde River.
Malejacq was talking to French wine newsletter Vitisphere after the recent Wine Paris and Prowein business expos.
The co-op launched two new wines at these shows: Rouge Frais and Mode Rouge. Both have an alcohol content of 11% and are made from 100% merlot.
"The light red wines were the stars of Wine Paris and Prowein," Malejacq said.
"Their ruby-red colour and very aromatic nose caught the attention of visitors.
Check out lighter reds than can be enjoyed in their youth, are lower in alcohol and can be drunk chilled in summer.
There are many names to describe these styles: joven, rouge clair, rouge frisson, rouge grenadine among them.
"It is a real wave," says Damien Malejacq, marketing and communications director for French regional wine body Vignerons de Tutiac, which encompasses Bordeaux appellations including Bourg, Blaye, Fransac, Graves, Medoc and Sauternes on both sides of the Gironde River.
Malejacq was talking to French wine newsletter Vitisphere after the recent Wine Paris and Prowein business expos.
The co-op launched two new wines at these shows: Rouge Frais and Mode Rouge. Both have an alcohol content of 11% and are made from 100% merlot.
"The light red wines were the stars of Wine Paris and Prowein," Malejacq said.
"Their ruby-red colour and very aromatic nose caught the attention of visitors.
"Full-bodied wines are no longer very fashionable.
"We spend less time at the table. Cuisine is changing. Asian and exotic influences are increasingly fashionable.
"Consumers want to enjoy fresh, airy, easy-to-drink wines.
"Tutiac is responding to this demand with these two wines. The co-operative targets young people, but not only them.
"Older people have also changed their consumption habits."
"We spend less time at the table. Cuisine is changing. Asian and exotic influences are increasingly fashionable.
"Consumers want to enjoy fresh, airy, easy-to-drink wines.
"Tutiac is responding to this demand with these two wines. The co-operative targets young people, but not only them.
"Older people have also changed their consumption habits."
Let’s see if it is an ongoing trend.
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