Does Australia need another new hotel brand? Probably not.
But we've got one anyway, with Ennismore launching its Hyde brand in Melbourne.
Hyde Melbourne Place is in the heart of Melbourne's CBD with the property formerly known as simply Melbourne Place marking the Hyde brand's debut in Australia.
Hyde has presence in locations including Miami, Dubai, London, and Johannesburg and is billed as offering "lifestyle hospitality".
Hyde Melbourne Place joins Ennismore's trio of flagship soon-to-be openings in Australia this year - Hyde Perth, Mondrian Gold Coast, and 25hours Hotel Sydney The Olympia.
“Melbourne's creative spirit, bold energy, and cultural richness make it the perfect setting for Hyde's Australian debut," said Jodi Brown, newly appointed general manager of Hyde Melbourne Place.
"With its bohemian aesthetic, playful spirit, and deep roots in music and design, Hyde Melbourne Place will offer guests more than just a stay: it will be a full sensory experience.
"We can't wait to reveal what's coming, including vibrant spaces, live music moments, and design that truly speaks to the heart of Melbourne's artistic community.”
Hyde Melbourne Place is at 130 Russell St, Melbourne VIC 3000. See https://all.accor.com/hotel/C4B0/index.en.shtml
Ennismore is a global collective founded in 2011 by entrepreneur Sharan Pasricha.
Ennismore and Accor entered a joint venture in 2021.
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