Running with Bulls adds a Bagnum to its wine range

The Bagnum is gaining traction with younger wine drinkers. 

Running with Bulls, owned by Yalumba's Hill-Smith family, has adopted the 1.5-litre bag format for a new release of its popular tempranillo. 

The convenient soft packs are ideal for parties, picnics and camping, being lighter and easier to transport than bottles. 

While the red wine Bagnum category has so far been dominated by shiraz and pinot noir, Barossa-based Running has added tempranillo to the mix. 

The Tempranillo Bagnum is being promoted as "ideal for younger drinkers and wine explorers seeking quality without compromise". 

The Bagnum is "shareable, sessionable, and 90% lighter than glass - perfect for picnics, hikes, or quiet nights in".

The resealable Bagnum pack also stays fresh for up to 30 days after opening, compared to 3-5 days for a standard glass bottle. 

Launching alongside the Running with Bulls Tempranillo Bagnum is the new Bullish Shiraz - a Barossa shiraz dialled up with a dash of tempranillo. 

Running with Bulls Tempranillo Bagnum ($40) and Bullish Shiraz ($21) are available nationwide at Dan Murphy’s stores and at smithswinestore.com.au.