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Wednesday 20 December 2023

Adelaide to get new luxury skyscraper hotel

Adelaide will soon be home to a luxury Westin hotel in a new city skyscraper.

Marriott International this week signed an agreement with Australian property developers Freemasons South Australia and Northern Territory and Pelligra Group to introduce the first Westin hotel into Adelaide in late 2026.

The Westin Adelaide is set to be the second Marriott International property in South Australia, following the opening of Marriott Adelaide Hotel in mid-2024.

“This is an exciting and unique partnership that will not only honour the rich heritage of a historic building, but also mark our commitment to enhancing the city's hospitality offering”, said Richard Crawford, vice president of Hotel Development for Australia, New Zealand and Pacific at Marriott International.

“The project's strategic location in the CBD and the retention of the iconic heritage building will be key ingredients for the distinctive positioning of a hotel that will have global pedigree”.

Situated at 254 North Terrace in the CBD, the 236-room new-build hotel aims to preserve the historic Freemasons building and its iconic façade while seamlessly integrating a modern 33-storey building to be known as Keystone Adelaide Tower.

The plans outline the hotel's presence across 19 levels within the contemporary tower, alongside a Freemasons Hall and Grand Lodge, retail outlets, office tenancies, rooftop restaurant and observatory.

The development will offer convenient access to Parliament House, Rundle Mall retail and entertainment strip, with Adelaide Casino, Festival Centre, Riverbank Precinct and Lot Fourteen redevelopment all within walking distance.

Alongside its 222 premium room and 14 suites, the Westin Adelaide will feature a sky lobby, restaurant, lobby lounge, cafe, fitness centre, swimming pool, day spa, 700 square metres of event and meeting space, and an exclusive Executive Club Lounge.

“Marriott International delivers an incredible brand in Westin, a fantastic team, and a loyalty program we feel will help millions of people discover our beautiful home of Adelaide," said a representative for the Freemasons South Australia and Northern Territory.

"Our organisation is incredibly proud to partner with such a prestigious hotel company, and the Pelligra family, in delivering the Keystone Adelaide Tower.”

The new hotel will be the fifth Westin property in the Australia Pacific region, joining Westin hotels located in Melbourne, Brisbane, Perth and Fiji.

Sean Hunt, area vice president for Australia, New Zealand & Pacific at Marriott International. said: “We are very confident that our close to 200 million Marriott Bonvoy members across the world will gravitate to The Westin Adelaide as their new hotel of choice in a city that has very strong demand drivers for both business and leisure travel.”

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