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Wednesday 7 June 2023

Singapore Airlines gets even more serious about Champagne

Singapore Airlines has launched its new A Celebration of Champagne program, where customers lucky enough to fly in suites and first-class seats will enjoy a third Champagne label served alongside Singapore's signature pours of Krug Grand Cuvee and Taittinger Comtes de Champagne.

Five new Champagne labels will be offered on rotation, with each served for two months.

The program will start with a grower Champagne: Vilmart Grand Cellier d’Or 2018.

Grower Champagnes have gained a strong following in recent years.

Following the introduction of Vilmart Grand Cellier d’Or 2018 in June and July, the following champagne labels will be featured on board SIA flights:

# 2016 Cuvee Volupte, Blanc de Blancs Vintage by Champagne Geoffroy in August and September 2023

# 2018 Multi-Vintage (MV) by Champagne Henri Giraud by Charles Heidsieck in October and November 2023

# Blanc des Millenaires in December 2023 and January 2024

# Extra Brut ‘VP’ Grand Cru by Champagne Egly-Ouriet in February and March 2024

SIA has upgraded its wine choices post pandemic with 53 Burgundy labels in its selection, up from 48 before the pandemic.

Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: “We have gone to great lengths to source and select these Champagnes from artisanal growers and boutique vineyards, and we are excited to be able to offer them to our customers.

"These Champagnes, together with our extensive Burgundy cellar in the sky, are part of our continuous effort to enhance our in-flight wine offerings.”

For more information see

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