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Tuesday 6 June 2023

San Francisco wants you

The San Francisco Travel Association has launched its largest-ever global campaign.

The Always San Francisco marketing campaign is primarily targeting international tourists to the city, Travel Mole reports.

The multi-million dollar campaign will include TV ads aimed at leisure travellers in key markets.

Always San Francisco features iconic locations including the Golden Gate Bridge and cable cars, as well as highlighting the city's vibrant neighbourhoods.

The marketing also includes cameo appearances by "famous" locals.

These are Lady Camden of RuPaul’s Drag Race fame, artist Sirron Norris and singer/songwriter Mae Powell.

The San Francisco Travel Association collaborated with local and San Francisco-connected musicians to reimagine Judy Garland’s rendition of the classic song San Francisco.

Lynn Bruni-Perkins, CMO of the San Francisco Travel Association said: “The result is a beautiful artistic collaboration true to San Francisco’s spirit.”

Digital campaigns will run in Australia, India, the Asia Pacific region, Europe, Canada, and Mexico.

“This is the largest campaign we have ever launched,” said Joe D’Alessandro, CEO and President, San Francisco Travel Association.

“Tourism is vital to the city’s economic recovery, and Always San Francisco is designed to drive increased visitation.”

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