Bundaberg Rum is on a mission to raise $200,000 to help flood-hit communities across Queensland and New South Wales states in Australia recover and rebuild.
The drinks business is doing work that should be the responsibility of the sloth-like federal government.
The Queensland booze brand will donate $100,000 to the Australian Red Cross QLD and NSW Floods Appeal.
It is aiming to raise another $100,000 with the release of a new limited-edition flood appeal Rum, called From Our Town to Yours.
Each of these collectable bottles will feature the name of one of the more than 40 flood-hit regions - from Gladstone, to Gympie, Brisbane, Lismore and Greater Sydney.
The limited-edition premium-blend aged rum will be sold via the Bundaberg Rum website for $49.95, with 100% of profits going to the flood appeals.
Bundaberg Rum Distillery marketing manager Duncan Littler said From Our Town to Yours continues the tradition of other flood recovery initiatives from Bundaberg Rum, including the 2011 Watermark and 2013 Road to Recovery.
“We've lived through floods first-hand in Bundy and we know the long, difficult road to recovery that lies ahead," he said.
“We know many of our loyal Bundy drinkers are looking for ways to help, and buying this limited-edition collectable rum is one way they can do that."
See www.bundabergrum.com.au/products/flood-recovery-2022.html
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