East Coast Wine Trail

East Coast Wine Trail
East Coast Wine Trail

Sunday, 31 May 2020

Spinning around: Kylie's wine release hits a bum note

It seemed like a brilliant idea at the time. Pint-sized Australian pop singer Kylie Minogue has released a southern French rosé, which made its UK debut to coincide with her 52nd birthday.

With Kylie having an avid gay following, pink proved a perfect choice - and initial sales were apparently excellent. The question is whether buyers will come back for a second bottle.

Sunday Times wine critic Jane MacQuitty doesn't think so, describing the £9 ($17) a bottle rosé as “sweet yet a bitter disappointment”. 

"Coarse" and "surly" were among MacQuity's other descriptors.

Made from a blend of 80% carignan and 20% cabernet sauvignon, the Vin de France rosé was kept on its lees for three months in stainless steel for added complexity.

Minogue’s 2019 Vin de France Rosé will be sold in over 450 Tesco stores nationwide. A Us release is also planned, but no news yet on Australia. 

A Côtes de Provence rosé, a lees-aged sauvignon blanc from Gascony and a Pays d’Oc merlot are also in the pipeline, says Drinks Business. As, apparently,  is a chardonnay from Margaret River.

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