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Sunday 6 October 2019

Hunter icon Tyrrell's joins exclusive wine group

Historic family-owned Hunter Valley wine producer Tyrrell's is the latest member of Ultimate Winery Experiences Australia.

The Tyrrell family has been producing wines in the Hunter since 1858 and the winery is one of the oldest and most successful in the region. 

The historic cellar door has become a "must do" for both domestic and overseas visitors to the region. 

“We're thrilled to continue the expansion of the UWEA collection in the Hunter Valley," said Kate Shilling, executive officer of UWEA. 

"As such a tourism hotspot, and so close to Sydney, the Hunter Valley offers international and domestic visitors the ideal introduction to Australian wine and, for us, provides an opportunity to fly the flag for Australia's wine regions further afield.”

Headed by fourth-generation family member Bruce Tyrrell, Tyrrell's is home to some of Australia's most awarded wines including the iconic Vat 1 Semillon. 

Visitors to the Tyrrell's cellar door can enjoy award-winning wines as well as tours to experience first-hand the old oak vats and historic red cellar still in full operation, the original iron bark hut that Edward Tyrrell lived in. 

Chief operating officer and fifth-generation family member Chris Tyrrell says of joining UWEA: "This represents a fantastic opportunity for Tyrrell's to align with, and learn from, like-minded brands, all focused on wine tourism and visitor experience. 

"We look forward to continuing to build on our current offering with exciting new experiences in the future.”

Ultimate Winery Experiences now available at Tyrrell's include: a VIP Premium Tour and Tasting Experience; the the Exclusive Sacred Sites Experience of ungrafted dry-grown vineyards which are over 100 years old. 

The UWEA group now comprises 23 member wineries, with representation in most of Australia's renowned wine regions across six states. In New South Wales: Audrey Wilkinson, Brokenwood Wines and Tyrrell's in the Hunter Valley. In Victoria: De Bortoli in the Yarra Valley, Pizzini Wines and Brown Brothers in the King Valley, Montalto on the Mornington Peninsula and Tahbilk in Nagambie Lakes. In South Australia: Penfold's Magill Estate in the Adelaide Hills, Yalumba in the Eden Valley, Jacobs Creek, St Hugo and Seppeltsfield in the Barossa Valley, d'Arenberg, Gemtree and Wirra Wirra Wines in McLaren Vale. In Tasmania: Moorilla Estate and Josef Chromy Wines. In Western Australia: Leeuwin Estate, Vasse Felix and Voyager Estate in Margaret River and Mandoon Estate in the Swan Valley. In Queensland: Sirromet, in Mount Cotton, producing wines from the Granite Belt region.


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