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Thursday, 31 October 2019

Marlborough sauvignon blanc now globally protected

Appellation Marlborough Wine has now been trademarked in all the major global wine markets in a move designed to to protect the origin, authenticity and integrity of wines produced in the iconic New Zealand sauvignon blanc region.


With 49 members and more than 90 certified wines, the new Appellation Marlborough Wine mark will protect and promote wines from its member wineries that are made from 100% Marlborough grapes, grown sustainably from Marlborough vineyards and bottled in New Zealand.
With almost 300,000 acres of sauvignon blanc planted worldwide, Marlborough is keen to ensure a point of difference with other regions.

A remarkable 85% of all wine exported from New Zealand is Marlborough sauvignon blanc, with a total export value reaching a record $NZ1.83 billion according to the 2019 Annual Report of New Zealand Winegrowers.

The crucial factors are quality and authenticity. A renowned wine region's reputation for quality is critically important to protect for its producers.

Appellation Marlborough Wine was created in 2018 with a strict certification process that the region’s producers are able to apply for.
To use the AMW brand, members have to ensure the wine is made from grapes grown entirely in Marlborough and cropped at or below set parameters, established according to soil type and vine density variability.

If a proposed wine contains any portion exceeding that level, it must be approved by an independent panel of qualified, experienced local producers.

The wines must come from grapes harvested from vineyards certified by Sustainable Winegrowing New Zealand, and must be bottled in New Zealand, under New Zealand regulations.

Chair of Appellation Marlborough Wine Ivan Sutherland, owner of Dog Point Vineyards, said there were now over 90 sauvignon blanc labels wearing the quality mark, helping giving consumers confidence in the provenance of their wine.

“Appellation Marlborough Wine is about protecting the reputation this region has worked hard to build," Sutherland said. "It provides the wine buying public of the world with an assurance they can see and trust.

“We’ve now trademarked the brand in all of the key global wine markets which has been a huge undertaking. This is the first step in protecting NZ wine that has become a global icon.”

Cloudy Bay estate director Yang Shen said the AMW brand was a necessary evolution for a maturing wine industry, with an increasing range of producers, wines, markets and motivations.

“Our members know that it is vital to protect the integrity of our industry, recognising that Marlborough wine is globally unique, extraordinary and 100% worth protecting.”



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