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Friday 13 September 2019

Woolworths swoops to buy Chapel Hill

In what was one of the worst-kept secrets in the wine industry, Woolworths-owned Endeavour Drinks has bought award-winning McLaren Vale winery Chapel Hill for an undisclosed sum.

In a deal predicted several weeks ago by Wine Business Magazine, Chapel Hill joins Krondorf (Barossa Valley), Isabel Estate (Marlborough) and Riddoch (Coonawarra) under the Paragon Wine Brands umbrella.

Chapel Hill was acquired from Swiss investors and is best known for producing The Vicar and The Parson shirazes among a fine range, had been sold through Endeavour Drinks as well as through cellar door sales and exports for several years.

“We have been selling a lot of Chapel Hill wine over the last five years – our customers love it – and it’s a lovely complement to a portfolio of really important brands that we’re privileged to have in our suite of brands,” Endeavour Drinks managing director Steve Donohue said.

Chapel Hill’s chief winemaker and chief executive Michael Fragos said the existing team would stay with the company and relationships with grape growers would not change.

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