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Wednesday 14 November 2018

The newest hotel chain in the world opens its first hotel - in Australia

IHG (InterContinental Hotels Group) has opened the first hotel globally for its new upscale hotel brand voco - and it has chosen Surfers Paradise as the location. 

voco Gold Coast, on the site of the former Gold Coast Watermark, opened this week. 

The name voco is inspired by the meaning ‘to invite’ or to ‘come together’ in Latin, aims to combine the informality and charm of an individual hotel, with the quality and reassurance of a global and respected brand. Not an easy trick to pull off. 

The public spaces of voco™ Gold Coast emphasise this social element, fittingly named Social House Café, which collectively houses a bar and lounge within the venue, offering a space for everyone.

With 389 rooms, the property is situated in the heart of Australia’s iconic Surfers Paradise precinct and steps away from the famous beaches. 

The hotel offers a two swimming pools, gym facilities, L'Aqua Day Spa, 800sqm of meeting space and expansive views of both the ocean and hinterland. Multiple dining options are also available in the hotel’s three restaurants – Waves, Clifford’s Grill & Lounge and Social House (below).

There are expected to be 15 voco hotels globally by the end of the year with three in Australia, including the Yarra Valley wine region and Melbourne CBD. 

“We are proud to be the first owner of a voco branded hotel in the world and to have worked closely with IHG to bring this new brand and service culture to the Gold Coast,: said Paul Salter, group managing director for owners SB&G Group. 

IHG currently has 48 hotels operating under five brands in Australasia, including Intercontinental, Crowne Plaza, Holiday Inn, Holiday Inn Express and voco. Visit for more information.

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