The British singer-songwriter and his partner David Furnish have unveiled Elton John Zero Blanc de Blancs, a drink made from chardonnay grapes grown in Italy and made in Germany, industry website drinks business reported.
The beverage is being positioned as an alcohol-free alternative to Champagne, prosecco of cava and is being launched in the UK, including at Sainsbury’s supermarkets, priced at £10 (around $20).
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The grapes from northern Italy have been sourced by Liberty Wines co-founder David Gleave MW, drinks business says, while it is made in Germany - which is hotspot for no-alcohol "wine".
Elton's new drinks is fermented but not de-alcoholised, putting in doubt whether it should be categorised as wine.
While most 0% products are created by taking a normal-strength wine and then removing the alcohol, Elton John Zero Blanc de Blancs is made as a 0% ‘wine’ from the outset by fermenting grapes with ‘good’ bacteria that don’t produce any alcohol.
It also includes green tea extract to add a touch of fine tannin, and has added CO2 to add fizz.
John has a well-publicised struggle with alcohol addiction, which ended in 1990, when he became sober. Furnish gave up alcohol in 2014.
“It really came from something we wanted and needed in our life and in our home,” Furnish said. “Both Elton and I are teetotal, and we love to entertain.”
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