British Airways appears to have mastered the art of weasel words.
The British flag carrier has always stood out from its rivals by offering two or three hot breakfast options on its Club Europe business class flights to leading European capitals.
No more.
And the removal of hot breakfasts is not a cutback, or a reduction. Instead, BA describes it as a "simplification".
As of January 7, BA will be "modifying" the breakfast service on many of its short flights within Europe for those lucky enough to be business class.
The airline currently offers two or three hot options but will instead simply have one option on select routes -a fruit plate, yogurt, and a heated pastry.
This policy will apply on flights to and from Amsterdam (AMS), Belfast (BHD), Brussels (BRU), Dublin (DUB), Jersey (JER), Manchester (MAN), Newcastle (NCL), and Paris (CDG). All other routes will continue to receive a full hot breakfast. For now.
British Airways says it is making this change in order for cabin crew to have “more time in the cabin with customers".
Which is, of course, BS. The only interaction most passengers want with crew is to get breakfast.
To be fair, European rivals (like Air France, KLM, Lufthansa, SWISS, etc do not serve hot breakfasts on short flights. But BA appears to be reducing one of its points of difference to save money.
Cost cutting pure and simple despite BA claiming its Club Europe service is "feature packed" and a "perfect combination of efficiency, convenience and comfort".
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