A nod’s as good as a Wink for Hyatt

Fast-growing Vietnamese hotel brand Wink is now part of the Hyatt family.

Six existing properties of the Winx brand - and one still under construction - have joined the Unscripted by Hyatt portfolio, more than doubling Hyatt’s presence in Vietnam.

Hyatt Hotels Corporation and Indochina Kajima announced the strategic agreement, which marks the global debut of the Unscripted by Hyatt brand and will expand Hyatt’s presence in Vietnam to new destinations including Can Tho, Tuy Hoa and Hai Phong.

Under the agreement, six operating Wink properties: Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre and Wink Hai Phong Centre join the Unscripted by Hyatt brand collection, taking Hyatt’s hotel portfolio in Vietnam from ffour to 10.

Wink Hanoi Westlake is set to open in late 2026. The combined seven Wink properties represent more than 2,000 rooms across key destinations.

“This relationship with Indochina Kajima and Wink marks a milestone in our strategy to expand Hyatt’s brand presence in the dynamic Vietnam market,” said Stephen Ho, president for Greater China and Growth, Asia Pacific, at Hyatt.

“The Unscripted by Hyatt brand is an ideal match for the modern, tech-savvy and social-centric ethos of Wink. We are thrilled to bring this fresh, adventurous brand to a new generation of Vietnamese travellers and international guests.”

As part of Hyatt’s Essentials portfolio, the upscale Unscripted by Hyatt brand is designed to be flexible and conversion-friendly enabling independent hotels to preserve their own identity while gaining access to Hyatt’s systems and global platforms.

For properties like Wink, this means transitioning with minimal disruption while tapping into Hyatt’s global scale and the World of Hyatt loyalty program with more than 61 million members.

Wink, founded five years ago, was "built on the belief that Vietnamese travelers deserve design-forward, tech-enabled hotels that don't compromise on personality,” said Michael Piro, CEO of Indochina Capital and Wink. 

“Joining the Unscripted by Hyatt brand allows us to scale that vision while staying true to what makes Wink different: our contemporary ethos, sustainable DNA and modern Vietnamese style with nostalgic touches.”

See https://wink-hotels.com/

* Hyatt Hotels Corporation, headquartered in Chicago, has a portfolio included more than 1,450 hotels and all-inclusive properties in 82 countries across six continents.