Softly, softly. New Melbourne hotel quietly opens its doors

They call it the silly season because not much happens in the hospitality industry over the Christmas-New Year holidays.

The team at the long-awaited Hannah St Hotel in Melbourne turned that on its head with a quiet opening on the Southbank.

 
Designed by the Flack Studio, the $150 million hotel is promoted as "a celebration of art, architecture, and cultural connection", offering guests the type of immersive experience that could only belong in Melbourne.

“We’re incredibly proud to open our doors and share what’s been taking shape behind the scenes for the past three years,” says Hannah St Hotel GM Peter Minatsis.

“Hannah St Hotel was created to feel connected to its neighbourhood. A place where guests can experience the real Melbourne, not just visit it. From the design to the dining to the small, thoughtful touches in every room, everything has been considered to make people feel welcomed… and we’re doing just that.”



“It’s part grand hotel, part underground bar, part cultural clubhouse,” says designer David Flack, founder and principal of Flack Studio.

“We’ve created a space that feels lived-in, loved, and full of stories.”

Across 188 boutique rooms and suites, guests will find custom furniture, rich textures, curated minibars (as opposed to a randomly stocked minibar? Although these showcase local products); premium amenities and Marshall speakers.

Every room in the TFE Hotels-managed property - part of the Collection by TFE portfolio - offers skyline views.

At the heart of the guest experience is Level 9, a purpose-designed space "for connection, creativity, and wellbeing".

Highlights include a 20-metre indoor pool with city views, steam room and sauna, and a fitness studio. In addition, guests have access to co-working spaces with a dedicated podcast room.

Hannah St Hotel positions itself as a cultural hub, showcasing works by leading Australian artists including Justene Williams and Jazz Money, and offering curated experiences inspired by the city’s arts scene.

The Mulberry Group (the team behind Hazel, Dessous, Lilac Wine, Molli, and Heide Kitchen) has opened five F&B venues within the hotel.

Founder Nathan Toleman describes the project as a lifelong dream: “With Hannah St, we wanted to capture that same sense of wonder and excitement, but with a Melbourne heartbeat. A place that feels alive, authentic, and inclusive - not just for travellers, but for locals too.”



The Mulberry Group’s venues include Coupette Corner Bistro & Bar, an all-day European bistro; Hannah St Coffee, a hole-in-the-wall espresso bar, Bar Hannah and Carriage Lounge in the lobby,  and The Terrace Lounge, a rooftop bar and lounge.

The hotel is located within the landmark Queensbridge building and adjacent to the $1.7 billion Melbourne Arts Precinct.

Bookings are now open at hannahsthotel.com.

* To celebrate the opening, the Hannah St Hotel Urban Revel Package includes overnight accommodation, daily breakfast for two, two signature cocktails and a 12pm late check-out. It is priced from $395 per night, inclusive of taxes and fees.

Book by March 15 for stays until December 15, 2026.