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Thursday 4 August 2022

A brand new look for Oxford Landing

Oxford Landing is, in my opinion, one of Australia's most reliable "value" wine brands.

The Oxford Landing collection has been in the Australian market for three decades and represents some of the best of South Australia's Riverland.

The collection was recently re-launched with a new "visual identity" (that means new labels, folks) that has modernised the brand. The new label represents Oxford Landing’s home on the banks of the Murray River with the logo depicting the sun over the water.

The current range includes: Oxford Landing Sauvignon Blanc 2022, Oxford Landing Chardonnay 2022, Oxford Landing Pinot Grigio 2021, Oxford Landing Merlot 2021, Oxford Landing Shiraz 2019 and the Oxford Landing Cabernet Sauvignon & Shiraz 2021.

Established in 1990, Oxford Landing has a long-term sustainability record. 

The brand has moved to a lighter weight 420-gram glass bottle and 100% recyclable cartons to reduce the brand’s carbon footprint.

“Our commitment to sustainability is one of the things that makes us stand out from the rest,” said Oxford Landing senior brand manager Carolyn Macleod.

“All Oxford Landing wines are vegan, sustainably produced and bottled at our winery in South Australia, which is accredited with Sustainable Winegrowing Australia.” 

The wines are all dstributed through Samuel Smith & Son and have an RRP of $13.00.

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