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Friday 12 August 2022

How to celebrate World Rum Day in your lounge room

From Bundaberg to Phuket, rum is very much in vogue. 

If you are ready for a virtual rum journey, premium Venezuelan rum distiller Diplomático has partnered with Australia’s first dedicated digital bar to launch the limited-edition Exclusiva Exclusive. 

This is a custom cocktail kit that champions the signature Diplomático Reserva Exclusiva, with all the mixers, garnishes, and dark spirit knowledge you might need to celebrate this National Rum Day (August 16). 

Box Bar is the first dedicated digital bar to come from the founders of Sydney-based venue The Fox Hole. 

The limited-edition cocktail kit features Reserva Exclusiva and all the trimmings you need to coktail in your own home.   

“The Diplomático range, though Reserva Exclusiva specifically, has the unique ability to bring more life and a touch of sweetness to classic rum cocktails." says says Sai Hamsala, the Diplomático brand ambassador.

"Partnering with Box Bar means we’re able to share this experience with Australian consumers on a larger scale."

Alongside the Diplomático samples and a cocktail recipe guide, anyone to place an order via Box Bar and have the Exclusiva Exclusive delivered to their door, will be granted access to a rum masterclass hosted by Hamsala, and James Harvey-Fiander, Chief Experience Officer (such a wanky title) at Box Bar. 

“The way we connect with other people and enjoy a drink has changed forever - hence the birth of Box Bar," says Harvey-Fiander . 

"We think you ought to be able to try new and interesting drinks no matter your location or situation."

The limited-edition Exclusiva Exclusive from Diplomático is available for purchase now. Head to $65. 

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