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Tuesday 9 August 2022

Get ready for some new hotel brands Down Under

Get ready to consider staying in a Jo&Joe, a Tribe or a Hyde if you are planning a New Zealand hotel option.

Ennismore, a fast-growing lifestyle hospitality company, has unveiled continued expansion across New Zealand and Australia, with the signing of four new hotels in New Zealand with CP Group.

The partnership will see the opening of four new hotels including a Joe&Joe in Auckland, two Tribe hotels in Auckland, and a Hyde in Queenstown across 2023-24.

Ennismore’s portfolio in the Pacific region already includes Tribe Perth and SO/ Auckland, as well as SO/ Melbourne, Mondrian Gold Coast and 25hours Sydney (above), all set to open between 2023-25.

Gaurav Bhushan, co-CEO of Ennismore, says: “This is a major milestone in Ennismore’s journey to bring our globally recognised lifestyle brands to key cities in New Zealand.

"We want to be the leading lifestyle hotel player in the Pacific region and we see it as an opportunity to bring our fresh and exciting brands, which are rooted in culture and purpose, to visiting guests and neighbourhood locals.

“Globally, the lifestyle segment is bouncing back from the impacts of the pandemic quicker than traditional hotels, driven mostly by strong F&B demand.

"This is generating robust interest and has a strong growth trajectory as we strengthen our position in this segment, with concepts that integrate the notion of entertainment and feature restaurants and bars.

"We are excited to be introducing our lifestyle brands into New Zealand, and the combined expertise of Ennismore, Accor and CP Group will deliver unforgettable experiences.”

Ennismore was formed in 2021 in a joint venture with between Sharan Pasricha, founder and co-CEO, and the global Accor group.

The Ennismore brands - with a clear fondness for quirky names - includes 21c Museum Hotel, 25hours Hotels, Delano, Gleneagles, Hyde, Jo&Joe, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, Tribe and Working From_.

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