Tuesday, 26 January 2021

From funny business to serious business: comedian's wines are no joke

It seemed like good fun when New Zealand wine company Invivo teamed with comedian and TV talk show host Graham Norton to produce a sauvignon blanc.

Seven years on and the partnership is closing in on a million cases of wine sold - and has a range that now features five different wines.

A new pink bubbly is the fifth addition to the Graham Norton’s Own range of wines and is made with the glera (or prosecco) grapes, grown and produced in the same way as prosecco, and blended with 15% pinot noir.

Invivo co-founder Tim Lightbourne said Graham Norton’s Own Prosecco had seen “phenomenal” growth in popularity over the last two years, New Zealand news website stuff.co.nz. reported.

“Our new wine taps into the growing popularity of prosecco and also the emerging trend of Kiwis looking for pink drinks and dry styles of rosé wine.”

A shareholder and board member of the Invivo brand, Irish-born Norton has apparently been involved in blending his own sauvignon blanc, rosé, shiraz and prosecco, and he had input on the new bubbly.

As well as BBC TV star Norton, Invivo has also developed wine with actress Sarah Jessica Parker.   

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