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Wednesday 17 July 2019

Australians can't get enough of home-grown prosecco

Australian wine drinkers are embracing home-grown prosecco as never before, the National Vintage Report released this week shows.

Production of prosecco grapes in Australia (glera in Italy) increased by 42% to 9936 tonnes, moving it into the top 10 white varieties for 2019.

This continued a steady growth trend over the past five years.

The growth in prosecco grape production is mirrored in the domestic wine market, where sales of prosecco have increased by over 100% in the past two years. Prosecco is now the 11th-largest varietal by value in the off-trade retail wine market, the report says.

While grape production and average prices are highest in King Valley, at over $1000/tonne, wine businesses are now growing prosecco across 11 Australian regions.

Tony Battaglene, Chief Executive of Australian Grape & Wine, said: “It’s great to see prosecco being embraced by Australian producers and consumers . Australia has been producing great wine from prosecco gapes for years, which is why we’ve been working so hard to maintain Australian producers’ rights to grow the variety.

“Not only are the sales of the wine positive, but the average price of grapes is the second highest of any other in the top 10 - almost double that of all other white varieties. At a time when grape and wine businesses in communities across rural and regional Australia are working hard to maintain economic viability, this is a terrific result."

There has been fierce Italian opposition to the Australian use of the word prosecco. 

Battaglene added: "There’s no question about Australian producers’ rights to produce, label and sell Australian prosecco. Maintaining these rights, and ensuring the investments growers and winemakers have made in the variety are on solid ground all comes down to the outcome of our free-trade agreement negotiations with the European Union.

"We’ve already won the fight in Australia from a legal perspective back in 2013, and we are delighted the Australian Government continues to honour this court ruling and back Australia’s grape growers and winemakers.”

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